Admissions Inquiries Rise
JTS saw a 33 percent increase in fall recruitment numbers at all JTS schools—that is, more students than at this point last admissions season have contacted us to express interest in JTS. The uptick is likely a result of several efforts, including digital advertising. For instance, last summer we launched a revamped Facebook ad campaign, featuring new graphics and text and more precise audience targeting. One way of measuring the success of Facebook ads is by the number of “click-thrus” they receive, meaning how many times people were interested enough to click on the ad. From July to early November, ads for our five schools received more than 17,000 clicks. Each school received between 1,800 and 2,600 apiece. What’s great about these ads is that they lead directly to our admissions website, where prospective studentscan learn more about JTS and easily contact the Office of Admissions.
